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By dotCore
Submitted: Jan 22 2014 / 22:53

Balanced launched a crowdfunding campaign yesterday to gauge interest in building an API that gives marketplaces the ability to pay sellers using only a seller’s debit card number and expiration date. In 25 hours, we reached our goal of $50k with our biggest backers being Raise, Wanderable, Crowdtilt, and InstantCab. I don’t think it would have been possible to take this approach to product validation prior to a white-labeled crowdfunding platform like Crowdhoster or without taking an open approach to building a business and communicating with customers. This post talks about our reasoning and approach towards developing a new product.
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