Behavior-Driven Development (BDD) is a process or it can be a tool. In many cases, BDD is both. However, it should not be a goal in itself. The goal of software development is to deliver quality as fast and as cheap as possible. The only real measure of quality is whether it fulfills user needs in a reliable manner. The best way we can take to accomplish that goal is through continuous integration, deployment and delivery. For the sake of this article I will ignore the differences between those three and refer to all of them as continuous integration or CI.