By mswatcher
via blogs.msdn.com
Submitted: Feb 12 2013 / 12:18
Most Retail Big Data articles address the data opportunity within a retailer’s own sales and supply chain or via leveraging social data or the like. At Digital Folio we believe an even greater, fundamental Big Data opportunity to drive significant ROI lies in having a very granular, real-time picture of what the retail market and your competitors are doing. Acquiring this knowledge, however, requires a re-invention of how you gather market intelligence.
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