By mitchp
via juiceanalytics.com
Published: Dec 12 2012 / 10:52
I’m not alone in feeling that the breathless excitement about “Big Data” is a bit much — just ask Stephen Few (Big Data, Big Deal). The skepticism isn’t directed at the vast possibilities inherent in broader use of data; we’re more concerned that “Big” isn’t the full answer. In fact, focusing on “Big” distracts from other fundamental barriers — particularly the very human skills required for thoughtful analysis and effective communication of insights.
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