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Commercial web applications must overcome a vexing business dilemma: how to make money in the face of so much free competition. This is a symptom of the VC-fueled internet economy that has prevailed since the dot com days. Venture capital firms provide companies with money based on some woolly half-baked business model but with the tacit understanding that they will get acquired and folded into some larger firm’s portfolio if they attract enough “eyeballs”. Anyone with the temerity to charge money for access to their site enters the battle at a distinct disadvantage.