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By peter.wdd
Published: Aug 16 2013 / 17:15

I’m sure you’ve heard of personas and scenarios, but let’s start with a quick explanation of how they are useful in the design process:A persona is an elementary tool of usability and user experience design and describes a typical member of your target audience. A scenario is a ‘story’ based on the persona’s experience of, journey with, and actions taken while interacting with your app or site. Together they describe the various contexts in which someone could be using your site. This, in turn, flushes out problems and opportunities that ought to be addressed.
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