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By dotCore
via blog.capwatkins.com
Published: Nov 22 2012 / 09:26

Lately, it seems like every company is presenting themselves as design-driven. They tout accomplishments like hiring a designer as part of the first set of employees, striving for simple and straightforward user experiences and deploying visually beautiful sites and apps that garner first-glance kudos from Dribbble and the tech press. This promise of design-led culture is pushed with high frequency on design job boards and recruiting emails. Join our team, they say, we really care about design.
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