Analysts and experts encourage businesses to join the bandwagon of social media for enhancing their marketing options. While this might sound like solid advice, carrying it out is not always easy. This is because there are different types of social networks to work with, but it is important to note that they don’t offer the same benefits. Some of these social networks include Google +, Facebook and Twitter among others. Social media integration is not an easy task to undertake and regardless of this fact, you can make things a lot easier by knowing what to look for in a social media network and what you intend to achieve in the long term. Consequently, there are a couple of things you need to bear in mind.