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Surprise Me!

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By mzawadzinski
via zawadzinski.com
Published: Jan 13 2013 / 10:14

Cookie tracking in advertising and web analytics
Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?
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