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By Psant
via scrumalliance.org
Published: Feb 01 2012 / 12:35

Dealing with Negative Persuasion: Can the Product Owner Lead to Quality Destruction?
Quality: It's one of the common commercial arguments made when offering a software product. Those who have already mature products in the market justify their careers by emphasizing quality. Other companies, perhaps with more innovative products of shorter life cycle, refer to the quality of their development process and their previous successes. Others try to make quality a competitive advantage, pointing to international certifications (such as ISO 9001:2000 or climbing CMMI levels) to show their high level of quality control.
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