Setting type effectively in any project requires a little more thought than just selecting a font and point size. The way the letters relate to each other can be just as important of a consideration. Type can be manipulated to be shorter or wider, have large gaps or lack thereof between letters, and have lines with varying depths of space between them. Each of these attributes affect the readability of a project and whether certain modifications work for your project or not can hinge on the message you are trying to convey.