Deadline is not a very popular word amongst developers. The dread of a looming deadline can frustrate and ultimately distract programmers. Every developer would love the opportunity to work on a project free of stress and deadlines. The reality is that deadlines are a core part of any successful, profitable company. Missing too many deadlines can result in frustrated customers, reduced industry confidence, or even a loss in market share. In the fast paced world of software development, every project starts with an idea and ends with a deadline. Instead of attempting to manage the stress of deadlines, it might be time to redefine them into a more palatable approach.