Bing Maps is often integrated into SharePoint sites to display different types of information, from the location of customers to advance business intelligence information. A common task that needs to be carried out at some point is geocoding the location data so it can be displayed on a map. I’ve seen many different implementations, some good and others not so much. Whenever possible you should try and geocode the data ahead of time and store the coordinates. This will improve performance and generate a lot less transactions against your Bing Maps account.