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Surprise Me!

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By mswatcher
via techcrunch.com
Submitted: Nov 25 2012 / 23:07

Going For “Pretty First” Is Wrong: A Designer’s Take On App Development
Startup founders often ask me to take their app ideas and make them pretty. They feel that they need a beautiful product in order to get funding. I call this “pretty first,” and it’s when a startup focuses on creating a visually beautiful design for an app before determining whether the product has purpose and is useful.
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