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By CodeJustin
via mixergy.com
Published: Nov 18 2009 / 04:29
If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. Without much fanfare -- or outside funding -- he built his community of booklovers to 650,000 members. That gave his business enough traction to raise money from investors and grow it to over 2.6 million members.
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