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By mitchp
via agile.dzone.com
Published: Dec 24 2012 / 05:19

In The Upside of Turbulence Donald Sull makes an insightful statement, “companies do not pass through life cycles, opportunities do.” Turbulence causes opportunities and companies learn to take advantage of them, or they wither. Managing this flow of opportunities, which are increasingly disruptive, requires organizations to think seriously about their agility; as Sull defines it “the capacity to identify and capture opportunities more quickly than rivals do.” The question then becomes, “How agile or responsive do we need to be?”
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