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By grabnerandi
via apmblog.compuware.com
Published: Apr 03 2013 / 09:00

If you are responsible for an eCommerce store - whether from a Business or IT Operations perspective you might want to learn from Bon-Ton Stores and how they make sure that their marketing campaigns are worth the money spent and how they work with IT to make sure the spikes in traffic don't bring down the system. In this blog we show how they answer questions like: How successful are these their marketing campaigns? What is impacting campaign success? How do we ensure better alignment with IT for future promotions?
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