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By dotCore
via priceonomics.com
Submitted: Feb 20 2014 / 15:19

Cindy Wu was at a party explaining what she does for a living. As Cindy, the CEO of a startup called Microryza, explained that her company was a website for crowdfunding scientific research, she was excited to learn that her fellow party-goer had heard of the company. Cindy’s excitement deflated, however, when the person exclaimed, “‘Micro-Zynga, I love you guys!” That’s when Cindy knew they really, really had to change the name of the site.
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