By glenstansberry
via smashingmagazine.com
Published: Aug 27 2008 / 02:41
Many web companies forget the cardinal rule of e-commerce: Web shoppers want as little hassle as possible. Instead of hopping in the car and driving to the store to buy a DVD, it’s much easier to go online and snag it from Amazon in a few clicks. The customer is even willing to wait longer and spend more money if the shopping experience is simple and fast.
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