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By mannt8
via computerworld.com
Published: Dec 03 2013 / 12:37

Google Analytics is a useful tool for measuring website usage -- everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface to be, well, less than ideal. The good news is that Google Analytics provides a robust API that enables you to tap into your data programmatically, meaning you can conveniently pull and package data in ways that might not be as easy to do on the Web.
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