Do you call yourself a freelance web designer? If so, you are only partially correct. The truth is that you also need to be a salesperson. If you can’t sell your own services, you likely won’t be a freelance web designer for long. A Google search of “freelance web designers” returns 82.2 million results, while the singular term “freelance web designer” returns 99.6 million results. Why would anyone want to hire you over your competition? By answering this question confidently with a unique selling point (USP), you can help set yourself apart from the crowd.