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By Djkiou
via javacodegeeks.com
Published: Dec 07 2012 / 09:40

As a recruiter of software engineers, I hear every day how difficult it is for software companies to find technical talent. If hiring engineers was easy, I wouldn’t be in business. Using a recruiter is one way to have qualified potential employees neatly packaged and delivered, but there are several other strategies that forward-thinking firms can implement to differentiate themselves from their competitors who are just posting ads to the same old places and hitting up the friends and family networks. Your company probably spends significant amounts of money to advertise your product and brand, but very little attention is paid to promoting the company’s identity as a good employer for engineers.
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