By bloid
via aaronsw.com
Published: Aug 24 2008 / 10:32
37signals recommends that software developers pursue what they call the Hollywood Launch. They don't give any argument for this method, except perhaps the title (as if Hollywood was a business you should try to imitate?) -- I guess the idea is that you're supposed to do it since 37signals says to.
The basic idea behind the Hollywood Launch is simple: you release a few hints about your product to build buzz, slowly revealing more and more until the big day, when you throw open the doors and people flood your site, sent there by all the blog coverage and email alerts.
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