Recently, I read Why Big Data Projects Fail by Stephen Brobst at: http://data-informed.com/why-big-data-projects-fail. I can’t agree more with his opinions which exposed the problem I’ve been worried about. In this article, I am going to further discuss this topic to remind the enterprises to beware of falling into such pitfall of failure. Let’s have a look on a positive example. As a successful enterprise in leveraging big data, how does Google make use of the big data?