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By miketaber
via miketaber.net
Published: Oct 30 2009 / 13:30

Selling software into the Enterprise space is a lot different than selling to small businesses because you typically need a sales rep to do it. Being successful requires that you follow good leads and ignore bad ones. This article explains a sales methodology you can use to help separate the two.
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AllureFX replied ago:

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Voting this up for its brutal honesty, but still wish it (sales folks) looked at people as more than sources of cash.

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miketaber replied ago:

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AllureFX: I'm a software developer by trade and felt the same way for a long time. After starting my own business, I thought to myself: "I'm going to be different. I'm going to give everyone the attention they deserve." Unfortunately when you're running your own business, you quickly realize that giving people attention doesn't pay the bills. It doesn't pay your salary, mortgage, car payment, or put food on the table for your wife and kids.

After putting in work weeks in excess of 80+ hours, I finally came to the realization that there's a reason sales reps don't give everyone attention. It's because you can't make it work if you try. It really sucks, and I'll be the first to admit it because I've been on the other side of the fence. But it's true. There are just too many people who aren't going to buy from you and if you don't walk away, you'll never make ends meet.

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