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By wsoprano
via dzone.com
Submitted: Mar 04 2013 / 10:00

How To Successfully Target & Segment Your Market
Whenever a new product/service (referred to as an organizations ‘offering’) has been created, it is necessary to analyze certain aspects of the market. Market segmentation is a process of identifying and grouping these target consumers. It involves sorting the potential buyers into groups who all have similar characteristics.
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