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By zigamorph
via coderjournal.com
Submitted: May 15 2008 / 10:26

As you can see Norm MacDonald playing the character of Burt Reynolds transforms the category in Celebrity Jeopordy!, on purpose for comedy reasons. In my analogy Google is going to be the Burt Reynolds of your search, however instead of finding the wrong words on purpose it is going to do it because it is a dumb machine that does what it is asked even if the results are not contextually accurate. If you don’t control your URL, which is one of the highest ranking keywords on your site. You could end up decreasing the effectiveness of your keywords, as an almost duplicate keyword penalty. Granted I don’t know if something like this exists as a penalty, but when you are dealing with SEO it never hurts to be as careful and precise as possible.
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paul_houle replied ago:

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great point about url design, horrible analogy

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zigamorph replied ago:

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The analogy was only meant as a device to draw peoples attention to SEO and URL design. If I called it "Proper ways to control SEO keywords." people would be so board with the title and not venture to see the content.

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