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By traskjd
via raygun.io
Published: Apr 29 2013 / 06:34

Working on optimizing the conversion rate of visitor to trail user of Raygun.io, we started running A/B Tests to improve the signup page. This post is a look behind the scenes to show what we tested and how we improved the conversion rate by more than 100% with a simple change to the headline on the page.
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