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By Nir Alfasi
Submitted: Oct 04 2013 / 21:39

Shopping carts abandonment rate is usually around 70-80%, but it can be significantly improved by creating a frictionless user experience. In fact, we experienced up to 15% improvement which resulted in up to 95% conversion rate (for different merchants)! In this article we'll see how an API can be used in order to create a better UX and, as a result, a better conversion rate!
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