By dotCore
via economist.com
Submitted: Nov 29 2012 / 20:08
AT THE inauguration ball held for staff of Barack Obama’s campaign team in January 2009, the new president “told us all that we should spread the methodologies of the campaign into other organisations, including outside of politics”, recalls Edward Saatchi, who took him at his word. NationalField, co-founded by the young Briton, sells private social networks similar to one used by the Obama campaign. It now has contracts with WPP, Kaiser Permanente, Britain’s National Heath Service and Medtronic.
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