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What I find ironic about Amazon's Mechanical Turk service is that Amazon built an entire business around the value of user reviews. The strength of the user reviews is one of the main reasons I frequent Amazon. That's user-submitted content that people invested countless thousands of man-hours on. And Amazon didn't pay anyone a dime to do it. I think the secret to running a viable Mechanical Turk service is, paradoxically, to do away with payment. Instead, they should have chosen a reward system based on intrinsic motivation. Intrinsic motivation is the reason why..