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Surprise Me!
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By Thierry.Lefort
via useit.com
Published: Aug 14 2008 / 04:53

Jakob Nielsen's Alertbox: Tagline Blues: What's the Site About?
A website's tagline must explain what the company does and what makes it unique among competitors. Two questions can help you assess your own tagline: Would it work just as well for competitors? Would any company ever claim the opposite?
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