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From Web 2.0 Expo in New York 9/17/2008. Fourteen basic ideas 37Signals have learned by working together over the last couple of years followed by a Q&A. 1) Momentum is incredibly important. 2) Planning is Vastly Overrated. 3) Get rid of abstractions. 4) Decisions are temporary. 5) Red Flag Words. 6) Interruption is the enemy of productivity. 7) Focus on what doesn’t change. 8) Worrying about things that don’t matter yet. 9) Underdoing 10) Find the right size 11) Follow the Chefs 12) Always be Questioning 13) Give up on hard problems 14) Work less.