By valraven
via highscalability.com
Published: Aug 25 2008 / 05:10
Latency matters. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition. How do we recover that which is most meaningful--sales--and build low-latency systems?
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