I used to evangelize blogging the way people now promote the idea that everyone should "learn to code." I never said learning to blog would mean people would listen to you -- they're separate things. Blogging, imho, is good to do even if no one but you reads what you write. You formulate your thoughts in a different, more complete way, when you write as if someone else could understand them. But people didn't hear that. They thought if they blogged they would become influential. That people would read them. And when they realized this wasn't so, there was a backlash.