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By rsmiller
via citeworld.com
Published: Oct 20 2013 / 11:24

The messages we hear today about digital disruption, organizational upheaval and technological shifts are all huge concepts for any business to wrap its arms around. And any time someone tells you need to transform the way you do business, you have a right to be skeptical, but the times really are a changin' and your need to rethink the way you interact with your customers and how this affects every aspect of your business. The trick is to see this as a series of incremental steps instead of a huge single directive.
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