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Every start-up company and website must distinguish itself from the crowd aesthetically. The most important way of doing this is to accomplish the great feat of creating a unique logo for yourself. This is no small job and it’s importance is immense. A logo is the key to setting you apart while keeping you from being lost in the torrents of new start-up companies. Your logo must be recognizable and distinguishable while memorable enough to a person that he or she will automatically associate that logo with your company or website. It should, more importantly, be associated with quality. You’re not just creating content, you are creating a brand. It makes no difference if your product is sports shoes or technology reviews, you are still a brand.