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By dp619
via outercurve.org
Published: Dec 19 2012 / 01:26

Outercurve Foundation technical director Stephen Walli has written a detailed blog post about the commercial positives of making open source software. Walli discusses how open source software can help a company to differentiate against similar competitors, how community building is an essential part of the solution pitch to customers, and why a half-hearted community approach is marketing "pixie dust" that doesn't yield the commercial positives of building an engaged base of customers and users of your technologies.
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