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By dotCore
via kalzumeus.com
Submitted: Apr 25 2013 / 21:23

One of my favorite conferences every year is Microconf , because it focuses on small software businesses, which is where my heart and soul is businesswise.  I know a lot of folks can’t justify a trip out to Vegas (though you should really come in 2014 if you possibly can — 2013 is only a few days from me posting this and already quite sold out), so I always ask Rob and Mike (the organizers) for a copy of my video so I can produce a transcript and put it online.  My 2012 talk focuses on building systems to achieve marketing objectives at a software company.  I’ve been successful at doing things at a variety of scales, from my own one-man software business to consulting clients with 8 figures a year of revenue.  A lot of the tactics covered are wildly actionable if you run a SaaS business.
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