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Unleashing the Killer App: Digital Strategies for Market Dominance by Larry Downes and Chunka Mui was published in March of 1998, yet I was surprised by the many forward-thinking concepts that I continue to see in much more recent marketing and product development books. Not a lot of concrete instructions for geeks on the ground, but still time well spent on the Nordic Track reading rack. 4-out-of-5 Nordic Track Ski Stars.