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If you’re like me, you are curious about how changing the interface of a mobile application or website may influence the engagement and the earnings of your product. The idea for this article came to me after reading a tweet posted on the 11th of April by Luke Wroblewski. His statement Obvious always wins and the image associated with it made me think about some real cases where a simple change may give unexpected results.

Posted by mswatcher  |   Submitted: Aug 01 2014 / 07:56

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