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By egregory
via architects.dzone.com
Published: Dec 18 2012 / 08:08

Every time another vendor takes the “big data” moniker and applies it to some legacy system a cat somewhere on the internet dies. Like “cloud” a couple of years ago, big data has become the term de jour – and vendors seem to think that simply using it will give them some magic power to up their revenues, their margins and their count of unicorns and rainbows. Yeah, in case you didn’t realize, the overuse of the term makes me cringe.
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