Link Details

Link 890657 thumbnail
User 448255 avatar

By dotCore
via kylerush.net
Submitted: Dec 12 2012 / 20:23

Optimization was the name of the game for the Obama Digital team. We optimized just about everything from web pages to emails. Overall we executed about 500 a/b tests on our web pages in a 20 month period which increased donation conversions by 49% and sign up conversions by 161%. As you might imagine this yielded some fascinating findings on how user behavior is influenced by variables like design, copy, usability, imagery and page speed.
  • 2
  • 0
  • 139
  • 55

Add your comment


Html tags not supported. Reply is editable for 5 minutes. Use [code lang="java|ruby|sql|css|xml"][/code] to post code snippets.

Voters For This Link (2)



Voters Against This Link (0)



    Apache Hadoop
    Written by: Piotr Krewski
    Featured Refcardz: Top Refcardz:
    1. Play
    2. Akka
    3. Design Patterns
    4. OO JS
    5. Cont. Delivery
    1. Play
    2. Java Performance
    3. Akka
    4. REST
    5. Java