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With the rise of screencast products available on the web and from established publishers like Addison-Wesley with their Live Lessons series, specific language pay-to-view products like the Peepcode's Ruby on Rails series and a variety of capture demonstrations posted to services like Showmedo and YouTube, it's no surprise that the Pragmatic team have stepped up to the plate to pitch their interpretation while trying to monetize the planning, production and distribution effort required to delivery a quality end product.