By dotCore
via litmus.com
Submitted: Mar 06 2013 / 01:49
You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But what if that link falls into the wrong hands? Someone could accidentally end your relationship with a passionate reader, a concept we call a silent unsubscribe.
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