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By monitorus
Submitted: Dec 04 2012 / 10:36

When it comes to developing external apps that are geared towards consumers, the expense is justified by the ROI that comes from increased brand loyalty, stronger client relationships and of course, direct sales. In contrast, internal “private” apps do not result in a direct revenue stream, so the cost of development needs to be weighed against the longer ROI cycle that comes from increased efficiency and productivity. Seeing the long term benefits, a growing number of large companies and enterprises — such as GE, Cisco, IBM and Standard Chartered — are building private apps to handle a wide variety of in-house and job-related tasks.
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