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Every blog, forum, CMS, or wiki has its own markup language for formatting posts, which is quite alright. But when you start to mix and match, things go haywire. If you have a web-based platform and are looking to support multiple markup languages for posters/authors to use, then you need to start to use a _standardized_ universal markup storage format in your database to preserve formatting, extend flexibility, and allow users to switch from one markup language to another.