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After reading Ben Smith’s classic iPhone on Rails 2 article and implementing our own iPhone site after the jump to Rails 2, I was struck at how easy it is to create you own custom mime types to serve up different content to different devices. When the time came to redesign the main MindBites site, I didn’t look forward to a lot of branching and merging, no matter how easy Git makes it. Then it hit me. Why not create a custom mime type and serve up a new layout and views for beta users? Let’s take a look at how we’re doing just that.