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Since we launched our new company site back in November, we’ve gotten a lot of positive feedback from visitors and well-wishers about the novel approach to our portfolio. And while we expected to hear from other designers and developers, I was somewhat surprised to learn the impact it has on potential clients: often, via email or in person, I hear that seeing the stages of our creative process presented as a zippy polaroid left a lasting impression in their mind. And when a prospective client is evaluating a dozen (or more) vendors to tackle their next big project, this becomes extremely valuable — it helps us stand out! So it’s easy to make a case that rich animations are more than just eye candy; together with our deliberately-whimsical copywriting they become an important part of our brand identity.