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Too much enterprise doublespeak. In particular, he makes the common mistake of believing that "REST = !SOAP" which isn't true. "POX" is a much better word, but people who are interesting in getting things done are as likely to use JSON, CSV files or something that doesn't require you to spend hours chasing down bugs and 'features' in your XML toolchain.

It's hard to avoid the conspiratorial viewpoint that SOAP was an attempt on the part of Microsoft to extend the life of DCOM and slow down the adoption of web services. Few articles of this sort mention that people were building applications with XML-RPC when SOAP was nothing but a set of incomprehensible draft documents.

Everytime I try to read an article about SOA, my eyes glaze over.